Achieve visibly clearer, brighter skin with the Plum 5% Niacinamide Face Serum, formulated with rice water and 5% niacinamide—a perfect concentration for beginners and all skin types. This lightweight, non-sticky serum helps fade dark spots, control excess oil, and improve skin texture, revealing a smooth, radiant complexion. Suitable for both women and men, it’s your daily go-to for balanced, healthy, glowing skin.